ONLINE MARKETING.

ONLINE MARKETING. "Digital Marketing, an era that encompasses every point in humanity" Y.G

  

Since the beginning of the Internet age, the human being as a person, as an entrepreneur and as an innovator by nature has achieved much more than what could have come before. Although there are thousands of ways to do marketing in the world. Large companies have leaned much more towards the digital advertising process to reach many more people, make their product known or simply wanting to make a brand famous. Which has worked wonderfully in recent years, since thanks to the marketing and commercial actions they not only cover a national audience they also do it internationally. Which helps them expand their businesses without having to be physically in place when marketing, this positioned as important any digital medium that helps to publicize desired information.

Although all this influences in a positive way, it also works against it, since to continue with the growth process you must reach more people and maintain their interest, which can be somewhat complicated if the number of clients is much more of what a company can deal with and that is where the customer's interest declines due to lack of service or follow-up.

Studies that can be marked or products can be replaced or forgotten if your client is not encouraged or followed up. This causes an exaggerated number of employees to be hired to establish more contacts, but it also causes a significant decrease in economic income, due to the increase in payroll.

In 2003, this changed radically when an American company took the implementation of "direct" contact with the customer online, once again. Digital actions once again helped to evolve the way in which all business owners were managed. They began to assign a small group of people who were in charge of generating follow-up by email / Send to different customers and new products so that they did not saturate the trays of the same.

Many companies will take that example and thus updated to generate massive email per week that always keeps every member or client up to date. Thus creating a large chain of continuous digital information in different types of networks that were born over the years.

Currently this marketing strategy is still in force and is not only used by multinationals, but also by natural persons who have learned how to get the information that interests them to third parties in a massive way, either using the same "direct contact" strategy or establishing a fixed message for everyone you decide to send it to.

Although this is something extremely flexible for anyone, many companies have managed to continue to be the property of this strategy, maintaining as a main objective that in each digital "direct contact" the client must feel in a way that the service is being provided especially to him and They have achieved using information templates in their messages, where no matter how the same is for everyone, they are always addressed to them by their names and needs.

Because they believe that the belief that “Marketing is the art of persuasion must be maintained. It is also the science that combines the emotional management of social needs and the creation of economic value in a sustained way ”A.G.O Which works with monitoring.

In this way, where online is of constant importance in humanity, it brings us closer to an era that may one day become 100% digital.